WWE has reached the maximum of its potential on TV, at least according to Hall of Famer and former RAW General Manager Eric Bischoff.
On a recent edition of his “83 Weeks” podcast, Bischoff compared WWE to the NFL, which he believes has tapped their entire market in the United States. He said,
“In WWE’s case, I would say that there is an argument, strictly from a business standpoint, that they’re kinda maxed out. I mean, how much more growth can you see with WWE in the United States? Can we see a fourth show in prime time? I don’t think so, doesn’t make sense, that’s oversaturation. Can we see more volume of PLEs? Add 20% add 30%? Eh, again, I think you’re approaching saturation at that point in interest.
“We know that the live event interest has changed, You can go to larger venues, but the non-televised live don’t make money, so they aren’t going to add more. It’s like the NFL, where is the NFL going to expand in the United States? Arguably, they have 100% of the potential market for their product. Anyone who is interested watching the NFL is watching the NFL, but the potential for growth is beyond U.S borders, and I think that’s what we’ve been seeing with the NFL, and I think that’s what we’re beginning to see, strategically, with WWE.”
Bischoff has been very impressed with WWE as of late. During a previous edition of his podcast, Bischoff said that 2023 had been the most exciting year for the company.
