AEW All In will bring many new eyes to the All-Elite promotion, according to the company’s Director of Business Development Jeff Jarrett.
AEW All In will be the promotion’s largest-ever event, with over 65,000 tickets sold, as well as AEW’s first event outside of North America.
Addressing the upcoming show, Jarrett told “DAZN” about how All In could seriously affect the number of people watching AEW. He said,
“I think the rabid fan base of AEW is obviously immense, but when you look at what we’ll call the casual fan, I think a lot of people are going to be coming to Wembley for their very first time to witness AEW.
“I think some people will come in that have never maybe even watched [AEW] on a TV. It’s that big of an event, and I think everyone wants to be a part of history.”
The only confirmed match for AEW All In thus far will see AEW World Champion MJF defend against Adam Cole.
