It was announced on Monday that NBCUniversal’s Peacock network is the new home of the WWE Network in the United States. The deal will start on March 18th. Peacock will launch the WWE Network at $4.99 per month, or $9.99 per month for the ad-free version.
Jeff Sell, the CEO of NBCUniversal, gave his thoughts on a recent conference call (via TheWrap).
“(The streaming deal includes) thousands of hours of programming that were behind a paywall that we’ll now put up as a free service on Peacock, which will not only enhance the brand of WWE but we can monetize (through) advertising,” Shell said. “We get the events that were behind the paywall that used to be pay-per-view to drive our $4.99 premium version of Peacock.”
