AEW President Tony Khan has spoken about bringing in former WWE Superstar Toni Storm as a ratings draw for the company.
Storm joined AEW on the March 30, Dynamite, and defeated The Bunny in an Owen Hart Foundation Women’s Tournament Qualifier.
In an interview with Rasslin’, Khan highlighted the ratings success of bringing in the former NXT UK Women’s Champion:
“Toni Storm coming in did really well for us. It’s funny, sometimes people look at the quarter hours, and if you don’t have the minute-by-minute data, which really I don’t think is publicly available, people wouldn’t know this. But every once in a while you’ll get a quarter that has two breaks, and that quarter it’s not fair to judge the quarter unless you’ve seen the minute by minute.
“Toni Storm and The Bunny did great. That was a great rating, over a million people were watching. And in the demo, it was over 500,00, it did great. It was up there with the big segments on the show, it did really well. There’s a ton of interest in her. The first two people to qualify for the Owen were Jamie Hayter and Toni Storm, and we saw them come face to face last night. There was a lot of buzz on that. And there was a lot of people pressuring me to make the match in the tournament. Maybe that was by design, I like to lean into it.”
