Bloomberg has a story today covering the potential sale of WWE, something that has been explored since Vince McMahon’s return to the company’s Board of Directors last month.
The story notes that McMahon “is looking to get as much as $9 billion” in a sale of WWE. Currently, WWE has a market cap of about $6.5 billion. This valuation comes after the stock price of the company increased once McMahon noted that he was looking to sell.
The story states, “The company has already received offers, said the people, who requested that they not be identified because the discussions are private. WWE declined to comment.”
Potential investors include Endeavor, which owns UFC, and Investors from The Middle East (Saudi Arabia).
Endeavor would need help from a third party to make the sale work while Netflix and Disney “may be uneasy taking on a business controlled by McMahon.” WWE CEO Nick Khan has stated that McMahon is willing to walk away from WWE if the company is sold.
The story also stated, “Any media company interested in airing the programs could also use this moment to buy the whole business. WWE has been one of the most popular draws for Comcast’s Peacock streaming service.”
