WWE aired two advertisements for WrestleMania 38 during Super Bowl LVI.
At first, WWE aired a 30-second ad that played during the kickoff show. They also aired another 15-second advertisement during the actual show.
For those unaware, the average cost of a 30-second 2022 Super Bowl commercial was $6.5 million dollars. While most companies enlist the help of celebrities or their own talent to promote their shows/products, WWE opted to go the generic route and simply had Pat McAfee using words such as “amazing”, “outstanding”, “staggering”, “stupendous“, “breathtaking”, etc. to describe WrestleMania 38.
You can check out the promo video below:
WWE also took to Twitter following Super Bowl LVI, congratulating the Los Angeles Rams on their big win over the Cincinnati Bengals.
You can check out those tweets below:
Congratulations @RamsNFL on an incredible #SuperBowl victory!
Enjoy your custom @WWE Championship. pic.twitter.com/bhqyi0VYc8
— WWE (@WWE) February 14, 2022
Hey @Leonard90Flo, looking good there with that custom @RamsNFL @WWE Championship on your shoulder. 👀
Congrats on the #SuperBowl victory, champ! 🏈 pic.twitter.com/GVIoq3BkeX
— WWE (@WWE) February 14, 2022