On February 8th, WWE filed a new trademark for “Superstore Axxess”.
For those unaware, this is the term that has often been used for the Axxess events at the Royal Rumble and WrestleMania pay-per-view events.
The trademark is for,
“Mark For: SUPERSTORE AXXESS trademark registration is intended to cover the categories of retail store services, on-line retail store services, mail order services featuring a wide variety of merchandise; advertising via electronic media and the internet; advertising and advertisement services; marketing and promotion services; arranging and conducting auctions; charitable services, namely, organizing and conducting volunteer programs and community service projects and raising public awareness; charitable services, namely, coordination of non-monetary contributions to charities and non-profits; organizing and conducting charity auctions for charitable fundraising purposes; contests and incentive award programs to promote the sale of products and services of others; distribution of publicity materials, namely, flyers, prospectuses, brochures, samples, particularly for catalogue long distance sales; event planning and management for marketing, branding, promoting or advertising the goods and services of others; Internet advertising services; magazine advertising; maintaining a registry of sports memorabilia and works of art; on-line advertising on computer communication networks; on-line advertising and marketing services; on-line auction services; organization of events, exhibitions, fairs and shows for commercial, promotional and advertising purposes; providing an internet website featuring news and information.”
