On September 28, WWE filed to trademark the term ‘WWE Campus Rush’ with the USPTO. This trademark is related to the company’s NIL – Next in Line program.
You can check out the trademark description below:
Mark For: WWE CAMPUS RUSH trademark registration is intended to cover the categories of organizing and conducting a program to enhance the use of student athletes’ names, images, and likenesses (NILs); organizing and conducting collaborative partnerships with student athletes for brand building, training, development, education, communications, promotion, and community relations services; entertainment services, namely, organizing and conducting an array of sports entertainment events rendered live and recorded for the purpose of distribution; organizing and arranging of exhibitions and events for sports and entertainment purposes; entertainment services, namely, provision of information and news about sports, entertainment and general interest rendered live and through broadcast media including television and via the internet or commercial online service; providing information in the fields of sports, entertainment and general interest via an online community portal; providing a website in the field of sports, entertainment and general interest.
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