WWE has increasingly expanded the reach of its major events to international locations, a development that Triple H recently emphasized as significant.
The billion-dollar promotion has successfully organized pay-per-view events in various countries, including Australia, Saudi Arabia, France, and Scotland, and has plans for additional overseas shows, such as the upcoming Bash In Berlin pay-per-view event in August.
The WWE COO addressed this expansion during the post-Clash at the Castle press event.
You can check out some highlights from the presser below:
On taking PPVs to other countries: “Over the years — and then there’s been reasons for it to happen and reasons to stop behind the scenes and all of those things — but I’ve always had an interest in trying to make WWE — and wrestling in general — bigger globally. To encourage … to me, when a kid sits at home on a day like today and he watches Drew McIntyre or she watches Alba and Isla or Piper Niven or anybody like that, and they say, ‘Wow, they’re from here like me, they’re just like me. If I work that hard and go after my dream, I can do it too.’”
On helping grow the industry: “When you can do it globally, worldwide, whether that’s France, whether that’s Middle East, whether that’s Japan, anywhere, anyplace, when you begin to have that next generation, because that’s where it starts. That’s how it started with me, as a kid that sits and watches it and one day goes, ‘I have to do that.’ If we can cultivate that, where people in those countries, in those markets, begin to see their future in front of their eyes, that’s game-changing stuff for me.”
