On a recent edition of his “Kliq This” podcast, WWE Hall of Famer Kevin Nash recalled pitching to Vince McMahon an idea to have a Budweiser sponsorship by having the company’s logo on the ring turnbuckles at pay-per-view events.
As expected, McMahon shot down Nash’s idea.
You can check out some highlights from the podcast below:
On pitching using the Budweiser logo for WWE ring turnbuckles at PPV events to Vince McMahon: “I had these guys interested in putting the Budweiser red, the Budweiser emblem, on the turnbuckles at pay-per-views. Just pay-per-views, not Raws, just the pay-per-views, something that people were buying anyway…I knew what production was costing, and they were talking probably around 200K you know? So I brought it back, I mean I brought it right to Vince and he says ‘no, we’re competing with Disney.’”
On how WWE started trying to get beer sponsorships in 1997 for Steve Austin: “Jump forward to ’97 and they’re trying everything they can to get a f**king beer sponsor with Steve.”
