WWE has applied for trademarks related to two names.
WWE submitted the trademark applications for “Austin 3:16” and “Shotzi Blackheart” to the United States Patent and Trademark Office (USPTO) on September 16 under the entertainment services category.
Austin coined the “Austin 3:16” catchphrase during a promo that propelled him to fame in 1996 after winning the King of the Ring tournament against Jake “The Snake” Roberts.
WWE has owned the trademark rights to the term for many years. It’s unclear why the company refiled for it, but the rights may have expired, and they renewed them.
You can check out the description of the trademarks below:
“Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment.”
